Black Friday is one of the biggest shopping events of the year, where millions of consumers look for the best deals on their favorite products and brands. Traditionally, online retailers like Amazon have dominated the Black Friday scene, offering discounts on everything from electronics to fashion. However, this year, a new player is entering the game: TikTok.
TikTok, the popular social media app that lets users create and share short videos, has recently launched its own e-commerce platform called TikTok Shop. TikTok Shop allows users to buy products featured in TikTok videos, as well as browse through curated collections from various categories. Moreover, TikTok has announced that it will be hosting a TikTok Black Friday sale this year, with some deals subsidized by the company itself.
What is TikTok Shop?
TikTok Shop is a new feature that was launched in the US in September 2023, after a year of testing in other markets. It is a way for TikTok to enter the e-commerce space and monetize its massive user base. According to Bloomberg, TikTok hopes to move $20 billion worth of products this year worldwide.
TikTok Shop works by allowing users to access an online marketplace by clicking on the ‘shop’ icon on the app’s home screen. There, they can find products from various categories, such as beauty, fashion, home, electronics, and more.
Users can also see products that are featured in TikTok videos by tapping on buttons that appear on the screen. Additionally, users can discover products from their favorite creators and influencers through an affiliate program that rewards them for promoting products on their videos.
Some of the brands that have joined or plan to join TikTok Shop include Benefit, e.l.f., L’Oreal, Olay, Logitech, TCL, ZOA, and more. TikTok Black Friday also offers to handle and ship sellers’ products using its own fulfillment centers.
When is TikTok Black Friday Sale?
According to Bloomberg, TikTok plans to start offering deep discounts beginning in late October and will continue to offer deals until the end of November. It is reported that TikTok will subsidize some merchants’ discounts (potentially up to 50% off) to encourage them to participate in its TikTok Black Friday sale.
Here are the specific dates you’ll want to remember:
- TikTok Black Friday sale program starts on Oct. 27 and runs until Nov. 30
- TikTok Black Friday sale starts at 8 p.m. ET on Nov. 23
- TikTok Cyber Monday sale starts on Nov. 28 and runs until Nov. 30.
How Does TikTok Shop Compare to Amazon and other Retailers?
TikTok Shop is a new entrant in the e-commerce space, and it faces stiff competition from established players like Amazon, Walmart, Target, and others. However, TikTok Shop has some unique advantages that could make it stand out from the crowd.
First of all, TikTok Shop leverages the power of social media and video content to drive sales. Users can discover products that are relevant to their interests and preferences by watching TikTok videos, and they can also get recommendations from their favorite creators and influencers. This creates a more engaging and personalized shopping experience than browsing through static product pages.
Secondly, TikTok Shop offers some exclusive deals and discounts that are subsidized by the company itself. This means that users can find some products at lower prices than on other platforms, and they can also benefit from TikTok’s fulfillment services that handle and ship the products for them.
Thirdly, TikTok Shop has a loyal and active user base that is mostly composed of young and tech-savvy consumers. According to Statista, TikTok had over 100 million monthly active users in the US as of June 2021, and most of them were between 18 and 34 years old. These are potential customers that are looking for new and trendy products, and they are also more likely to share their purchases and reviews on social media.
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How to Shop on TikTok Shop?
Shopping on TikTok Shop is easy and fun. Here are the steps to follow:
- Download the TikTok app on your smartphone or tablet if you don’t have it already.
- Create an account or log in with your existing one.
- Tap on the ‘shop’ icon on the app’s home screen to access the online marketplace.
- Browse through the various categories or search for specific products using keywords or hashtags.
- Watch the videos featuring the products you are interested in and tap on the buttons that appear on the screen to see more details or add them to your cart.
- Alternatively, you can also follow your favorite creators and influencers on TikTok and see what products they are featuring or recommending on their videos. You can also use the ‘shop’ icon on their profiles to access their curated collections.
- When you are ready to check out, tap on the ‘cart’ icon on the app’s home screen and review your items.
- Enter your shipping and payment information and confirm your order. You will receive a confirmation email and a tracking number for your order.
- Enjoy your products and share your feedback and reviews on TikTok.
What Kind of Products Can You Find on TikTok Shop
TikTok Black Friday Shop offers a wide variety of products from different categories and niches. You can find anything from beauty products, fashion items, home goods, electronics, toys, books, and more. You can also find cheap products from China that are not available on other platforms. If you are interest to know more details about Pre black Friday Sales then read, Best Pre-Black Friday Sales 2023: Don’t Miss Out!
Some of the most popular and trending products on TikTok Shop are:
- LED lights: These are colorful lights that you can stick to your walls, ceilings, or furniture to create a cool ambiance in your room. They are often used by TikTok users to make their videos more attractive and fun.
- Ring lights: These are circular lights that you can attach to your phone or camera to improve your lighting and make your selfies and videos more professional-looking. They are especially popular among influencers and content creators who want to look their best on social media.
- Magnetic eyelashes: These are false eyelashes that you can apply without glue or adhesive. They use tiny magnets to attach to your natural lashes and give you a fuller and longer look. They are easy to use and remove and are ideal for people who want to enhance their eyes without hassle.
- Air fryers: These are kitchen appliances that use hot air to cook food without oil or grease. They are healthier and faster than traditional frying methods and can make crispy and delicious dishes like fries, chicken nuggets, pizza, and more.
- Weighted blankets: These are blankets that have extra weight inside them to create a feeling of pressure on your body. They are supposed to help you relax, reduce stress, improve sleep quality, and ease anxiety. They come in different sizes, weights, colors, and materials.
What are the Benefits of Shopping on TikTok Shop?
Shopping on TikTok Shop has several benefits for both buyers and sellers. Here are some of them:
- Buyers can find products that match their interests and tastes by watching TikTok videos, and they can also get inspired by their favorite creators and influencers.
- Buyers can access exclusive deals and discounts that are subsidized by TikTok, and they can also enjoy fast and reliable shipping services from TikTok’s fulfillment centers.
- Buyers can support small businesses and independent sellers that are using TikTok Shop as a platform to showcase their products and reach new customers.
- Sellers can tap into a large and engaged audience that is looking for new and trendy products, and they can also use TikTok’s video tools to create appealing and authentic content to promote their products.
- Sellers can benefit from TikTok’s affiliate program that rewards creators and influencers for driving sales to their products, and they can also use TikTok’s analytics tools to track their performance and optimize their strategies.
- Sellers can save time and money by using TikTok’s fulfillment services that handle and ship their products for them.
Frequently Asked Questions
How do I Return or Exchange a Product on TikTok Shop?
Return policies on TikTok Shop vary by seller. Check terms before buying. Contact seller or TikTok for help.
When is TikTok Black Friday?
TikTok Black Friday begins Oct 27, and the official sale starts Nov 23, running till Nov 26. Cyber Monday sale is Nov 28-30.
Which Brands are Participating in TikTok Black Friday?
Explore TikTok Black Friday for deals from top brands like Benefit, Sony, and more. Shop by category or search keywords.
What is TikTok Black Friday October?
TikTok Black Friday October is a monthlong campaign that will offer steep discounts on products sold on TikTok Shop, the new online marketplace of the social media app. The campaign will begin on Oct. 27 and run until Nov.
How Much can I Save on TikTok Shop Black Friday November?
TikTok plans to offer discounts of up to 50% on some products during its Black Friday program. The discounts will be subsidized by TikTok to encourage sellers to participate in the campaign.
TikTok Black Friday Shop is a new and exciting way to shop online, especially for fans of TikTok and its content. It offers a unique shopping experience that combines social media, video, and e-commerce, as well as exclusive deals and discounts that are subsidized by TikTok itself.
However, it also has some challenges and risks that buyers and sellers should be aware of, such as product quality, authenticity, availability, returns, refunds, exchanges, competition, and policy changes.